The term “metaverse” originates from the science fiction novel “Snow Crash” written by Neal Stephenson in 1992. It refers to an immersive virtual world that people can connect to through VR glasses. There, people can escape from the real world and experience a parallel life. Today, as the public aesthetic consciousness rises and digital age develops, “metaverse” is gradually connecting with “display +” and integrating into the cultural and tourism industry. Through the technological foundation like VR, ML, Cloud Computing, Big Data and Internet of Things provided by the new generation of IT revolution, people’s lifestyles and production methods are undergoing a comprehensive transformation.

As one of the technological achievements, EXCO Vision’s Apollo series cinematic XR virtual production LED displays, not only offer a fine pixel pitch LED display solution, but also have been applied to many large-scale cultural performances and exhibition halls in cultural towns.

With the cultural IP as the core content and five LED displays as the hardware, and by integrating various technological means such as XR, projection, and real-time rendering, a successful combination of virtual and real spaces can be achieved and we can create an immersive virtual simulation metaverse. Here, audiences can freely interact in a blended reality and enjoy a truly immersive experience.

Nowadays, everything can be immersive, from enterprise exhibition halls, case presentations, cultural and tourism projects to creative entertainments like LARP game and racing. The integration of culture and technology delivers a comprehensive multi-sensory experience, enabling audiences to deeply appreciate the allure of the metaverse.

Therefore, immersive cultural and tourism projects have also increased, like immersive museums, immersive theme parks, immersive light shows, immersive night cruises and so on. Combined with a truly immersive interactive and entertainment experience, these projects fully embody the aesthetic fusion of display technology and cultural experience.

The “National Treasure Box” is an essential visual symbol in the show’s visual language. To “bring cultural relics to life”, the entire visual design takes the “box” as its starting point — from concept to completion.

The expansive stage features EXCO Vision’s Apollo series LED displays, forming a 45-degree view cubic “box” with three folding screens. This structure acts as the anchor of the entire visual space.

As the only Huai Opera town in China, it integrates culture and technology with EXCO Vision’s LED displays to deliver an immersive theater experience that dissolves the line between audience and performer — officially setting a new trend in the performance market.

EXCO Vision will return to its products, stay true to its original aspiration, and continue to conduct in-depth research in technology. We will keep empowering metaverse display spaces, bringing more beautiful things to the public, enriching people’s entertainment life, and making greater contributions to improving people’s happiness and well-being