IWC Schaffhausen, one of the world’s leading brands in professional luxury watches, has remained committed to the pursuit of exceptional technology and exquisite craftsmanship since 1868. Guided by this principle, the company produces complex mechanical timepieces.

Luxury with understatement is the hallmark of IWC, which carries forward watchmaking culture defined by precision, reliability, and robustness. This new store at Shanghai Taikoo Hui features a high-definition LED display from EXCO Vision to present the understated elegance of IWC as well. With 100 square meters of fine-pitch LED displays across the sales and lounge areas, the store perfectly embodies this subtle European sophistication.

The effect of the LED display screen in the lounge area

The rest area in the store features a double-tier display design, inspired by the brand’s signature container-style space. It encourages people to explore innovation and express themselves through different combinations of colors and styles.

The effect of the LED display screen in the sales area

The P1.5 fine-pitch LED display adopts GOB technology and achieves 22 bits+ gray scale and a 7680Hz refresh rate, which can eliminate blooming and glare effectively. Also, it achieves an extremely high contrast ratio of 7000:1, perfectly restoring the designed colors.