Gree Refrigeration & Laundry Appliances Live Stream Studio

Recently, the XR virtual live streaming studio built by Zhuhai Gree Live Streaming Base with the support of EXCO VISION has been officially put into use. The seamlessly connected diverse scenes and more realistic visual effects have broken the homogeneous situation of only using green screens or real-scene posters in previous live streaming studios, bringing innovative changes to the live streaming activities of Gree Ice Washing brand. As an emerging technological application, XR virtual live streaming is also gradually transforming the traditional live streaming field.

The overall background of this Gree Ice Washing brand live streaming is based on home scenes. With the support of XR virtual shooting technology, the virtual background can be zoomed in and expanded from multiple angles following the host.

The live streaming scenes switch synchronously and in real time according to the changes of different products and live streaming stages. It can even use the close-up of the camera to display the efficacy of products in detail in different application scenarios, making the brand display more vivid and attractive.

This innovative form, which is not limited by any real scene environment, also enriches the ways of Gree's brand live streaming in the XR virtual live streaming studio built with the support of EXCO VISION.

Throughout the live streaming, the seamless expansion of scenes, the precise coordination of dynamic effects and the careful regulation of live streaming rhythm together ensure that the audience can enjoy a clear and highly interactive visual experience while watching, bringing them a more vivid and interesting viewing experience, and maintaining the coherence and appeal of the vision.

The XR virtual live streaming studio built with the support of EXCO VISION not only provides a broad creative space for Gree brand, but also improves the exquisiteness of the live streaming studio, enhances visual interaction, enriches visual experience, and elevates the live streaming to a new height in terms of viewability and immersion.