Spring brings warmth to the world, festivals bring harmony to every home. The grand and lively Spring Festival came to an end amid a flurry of blessings and admonitions. Sorrow and reluctance intertwined to form a “lively dream”, and many netizens couldn’t help but lament that the time spent together was short, and when it was time to part, they felt as if they had experienced a “post-holiday blue”.

Life goes on from age to age, the moon looks the same from page to page. For over thousands years, people have been admired the same moon and sharing the same “post-Spring Festival post-holiday”. This is what makes the reunion during the Lantern Festival so precious. And as the grandest event of this festival, the Lantern Festival Gala makes its timely appearance.

On the evening of February 24th, the Lantern Festival gala of Jiangsu Television was officially broadcast. With technological support and creative enhancement, the on-site stage design reached a new level.

It is worth mentioning that this Lantern Festival Gala specifically adopted the LED display solution provided by EXCO Vision team. Centered around an upgraded version of cinematic LED displays designed for virtual production, enriched with stunning high-definition digital content, and complemented by the clever interplay of live sets and lighting, the production created a joyful and lively Lantern Festival atmosphere between reality and illusion. It immersed the audience in a dreamlike world, allowing them to listen, to savor, and to feel the unique romance that the Chinese people offered.

Every performance was a collision between art and technology, and also a romantic encounter with traditional Chinese culture.

Following Spring Festival Gala, Jiangsu Satellite TV also creatively integrated XR virtual production into its traditional studio recording for this Lantern Festival Gala. The main stage features a curved vertical screen and floor screen, seamlessly connected and naturally transitioning between the panels. As a result, the celebrity guests immersed in this environment appear as if they have stepped right out of a traditional painting, telling us their stories of family and country, together painting a vivid picture of a thriving, illuminated nation united in prosperity and harmony.

The highlight of the night was “Qiao Cai Lang” by Da Zhangwei — the performance fully produced with XR virtual production technology through the entire process.

The performance stage utilized EXCO Vision’s flagship Apollo series LED displays. Featuring high precision, resolution, and gray scale, they render digital video with pinpoint accuracy. With a high refresh rate that handles fast-moving action, the background video flowed smoothly while content syncs effortlessly across screens. The “one-click” digital scene switching supported free multi-angle virtual camera movement, delivering a true WYSIWYG glasses-free 3D effect and a stunning visual experience.

Thanks to rapid technological progress, XR virtual production powered by high-definition LED displays had demonstrated significant market scale and commercial potential.

As a leader in the XR virtual production industry, EXCO Vision had consistently stayed at the forefront of industry trends. We focused on two key pillars: developing high-definition LED displays through independent R&D and providing optimal solutions tailored to client needs. Also, we were committed to understanding our customers’ expectations and going above and beyond to fully meet them, while delivering high-quality products and services in return for their trust and support.

To date, EXCO Vision’s cinematic Apollo series has enabled media platforms from central to local levels to meet their display solution needs. We has also steadily encouraged TV stations and media convergence centers to explore XR virtual production, aiming to support the integrated growth of the film and TV industry and the implementation of relevant policies.