On September 7th, the “Everyone Can Rest Assured” press conference for Zhang Yimou’s first crime suspense film “Under the Light” concluded successfully at the 7D-Vision studio. The film refined over time in terms of its subject matter, casting, and overall quality, has finally emerged from a long and arduous process and will be released in theaters on September 28th.

Focusing on real-life themes, the film opens with a murder investigation and explores the complexities of human nature that the loss of moral bottom line in a world driven by materialism and power, where unchecked greed takes hold. It conveys the timeless proposition that “fair justice may be delayed, but it will never be absent”. And this is precisely what makes audiences favor positive-themed TV dramas and films.

The press conference was held through both offline and online live streaming, and quickly garnered widespread attention online. The live stream on Youku attracted 3.208 million viewers. It is undoubtedly tied to the ingenious stage design.

The main set of the press conference featured a seamless integration of LED displays developed by Shenzhen EXCO Vision Technology Co., Ltd. and XR immersive virtual production technology from 7D Vision. This allowed the speakers to feel as if they had traveled across time and space, reminiscing about their filming experiences in an immersive atmosphere, as if they had returned to the filming location in Chongqing four years ago.

To achieve a more realistic effect, EXCO Vision adopted its Apollo series LED displays for the press conference. These displays feature a 22-bit+ gray scale and a high refresh rate of 7680Hz, effectively eliminating screen glare and blooming while working seamlessly with XR virtual production. Additionally, with an ultra-high contrast ratio of 7,000:1, the Apollo series perfectly reproduces video colors. Under this atmosphere, online viewers were able to experience the breathtaking visual feast brought by XR technology, embarking on an immersive sharing journey alongside the cast and crew.

In fact, as the “14th Five-Year Plan for Digital Economy Development” calls for the development of new formats such as immersive video and the deeper integration of technologies like artificial intelligence, virtual reality, and 8K ultra-high-definition video, many industries have begun introducing products aligned with these trends. For example, a hypermedia company, renamed in response to the “metaverse” trend, co-created the Meta Zhi Wu virtual metaverse platform and ventured into the fashion industry through virtual shooting. Similarly, China Mobile Games, an overseas game producer, is actively layout the metaverse to create immersive virtual experiences for users.