Youle 620 Mid-Year Promotion

June 21–26, 2022

Great Products Shopping Festival

EXCO Vision’s LED displays supported the Youle 620 mid-year gala live stream, building an immersive live broadcast studio.

Youle (affiliated to Shanghai Youle Network Technology Co., Ltd.) is jointly launched by China Post and TOM Group, a subsidiary of CK Hutchison Holdings and Cheung Kong Holdings. It is an innovative shopping platform integrating high-end online shopping and offline retail. To advance cooperation in agriculture-benefiting programs and support rural revitalization, Youle adopts the “Post + E-commerce + Live Stream” agriculture-support model, seizing platform subsidy opportunities to recommend agricultural products and more to consumers nationwide at more favorable prices. With the unique resources and professional expertise of China Post and TOM Group in their respective fields, the partnership fully demonstrates the strong advantages of their alliance.

China Post has a long history, with service outlets nationwide and a comprehensive, reliable and complete logistics and distribution system. TOM Group boasts rich operation experience and advanced technologies in e-commerce. Youle inherits the strengths of both parties, providing consumers and suppliers with an authentic, online-offline, urban-rural covering, safe and efficient online shopping platform.

In recent years, the influencer economy has boomed, leading to a “no product, no live stream” landscape. From cosmetics to rockets, everything can be found in live streams. The traffic and sales driven by influencers are obvious to all, and topics around influencer incomes are widely discussed. To seize the live stream trend, even LED display companies focused on engineering projects have begun to prioritize live streaming platforms, providing LED displays for various live rooms. This time, Shenzhen Tecnon EXCO-Vision Technology Co., Ltd. supported the live stream studio of China Post and TOM Group’s Youle 620 Mid-Year Gala.

Some say the live stream trend must be pursued early; others say live streaming is a forced choice for businesses amid the pandemic. But far-sighted enterprises recognize the importance of live streaming for popularizing LED display industry brands. Especially as LED displays become increasingly high-definition, LED TVs and cinema screens are gaining public attention, making brand reputation building a necessary path.

More and more LED display companies are participating in online conferences and live streams, marking a brand-new sales channel and brand promotion platform for the industry. In fact, whether selling via live streams or traditional channels, the essence lies in product manufacturing and innovation. As a new retail model, live streaming e-commerce has mostly served as a tool shift during special periods, without deeply reshaping industrial processes or logic. Yet on the basis of stable manufacturing and innovation, effective use of live streaming can open new perspectives and growth for the industry.

The use of LED displays in live stream studios is at the leading level in China’s live streaming system. The adoption of EXCO Vision Apollo Series high-definition LED screens has greatly upgraded the multimedia display image of the Youle live studio, integrated seamlessly with the event, and strongly supported live broadcasting, dynamic display and interactive information, empowering the live stream with high-performance visuals.

How LED Displays Support the Influencer Economy?

Live Stream Background Screens

A simple yet effective setup: a large LED screen behind the host displays text, images and videos, helping audiences better understand product features and usage, and boosting conversions. The main screen typically requires high resolution and refresh rate. This setup is already common in top influencer and large-scale live events, with strong growth potential. With the maturity of AR/VR technology, XR virtual studios are also entering high-end live rooms, creating immersive live broadcast spaces.

These offer a stronger experience, with 3 to 5 LED screens forming a 3D virtual space. During live streams, both hosts and audiences feel the charm of high technology. Unlike traditional live streams that require physical sets, product preparation and assistants, immersive studios let hosts switch backgrounds and product displays with a remote control, supporting close-ups, rotations and multi-angle views for a fully immersive visual effect.

Shenzhen Tecnon EXCO-Vision Technology Co., Ltd. possesses mature XR immersive technology. The Apollo Series has been widely used in program recording and live streaming platforms, including National Treasure, Onmyoji Anniversary Week, and Cui Jian’s Keep Wilding concert.